At Pensions & Investments, I led over a dozen marketing campaigns supporting the brand’s event and awards programs, targeting B2B audiences across the financial services industry — including plan sponsors, consultants, and asset managers.

Key Focus Areas:

• Email Marketing: Designed and deployed targeted email newsletters to segmented lists ranging from 1,000 to 50,000 recipients.

• Performance Optimization: Conducted A/B testing to refine messaging, improve engagement, and maximize conversions, resulting in a +5.8% year-over-year increase in open rates.

• Analytics & Reporting: Compiled and presented weekly campaign performance reports with insights for the team.

• Campaign Management: Led end-to-end campaigns that drove ticket sales, event registrations, and website traffic; achieved a 26.4% increase in ticket revenue, generating an additional $32K for a flagship event.

• Social Media Marketing: Managed paid social campaigns on Facebook and LinkedIn, and led organic marketing initiatives across two LinkedIn industry channels – one of which I successfully launched and grew during my first year, achieving a +28% increase in followers.

• Print and Digital House Ads: Designed and coordinated in-house advertising campaigns across print publications, newsletters, and digital platforms to reinforce event and brand promotion.

• Print and Signage Marketing: Created comprehensive on-site collateral such as easel signs, meter boards, flyers, and awards booklets.